Primary Care Practices
Sell Your Primary Care Practice to a Buyer Who Gets the Model
Primary care practices sit at the center of value-based contracts, referral relationships, and panel economics that most buyers don’t fully understand. We help you get a valuation that reflects that complexity, and find a buyer who will protect continuity for your patients.
Market Snapshot
The Most Actively Consolidated Corner of Medicine
Primary care practice sales don’t follow the same playbook as other specialties. A few things make this market distinct.
Primary Care Is the Hottest Segment in Healthcare M&A
National payers, retail health platforms, and private equity–backed groups are all actively acquiring primary care practices, making this one of the most competitive markets to sell into.
Value-Based Contracts Change the Math
Practices participating in Medicare Advantage risk contracts or ACOs are often valued differently than fee-for-service-only practices, since buyers see a path to shared savings and risk-based revenue.
Referral Relationships Are a Strategic Asset
As the entry point to the healthcare system, primary care practices carry real value to health systems and specialty groups looking to capture downstream referrals.
Valuation
Three Things That Move Primary Care Value
Value-Based Contract Participation
Medicare Advantage risk arrangements, ACO participation, and shared savings performance can significantly change how a practice is valued compared to pure fee-for-service.
Panel Size & Payer Mix
A well-established, actively managed patient panel with a healthy payer mix signals durable, predictable revenue.c
Care Management & Ancillary Revenue
Chronic care management, annual wellness visits, and in-house labs add recurring revenue streams beyond standard office visits.
Buyer Landscape
Understanding Your Buyer Pool
Because referral relationships and risk-contract performance carry real weight in primary care, we help you understand not just what each buyer will pay, but how they tend to run a practice — and support its patients — after close.
| Buyer Type | What They're Looking For |
|---|---|
| National payers & retail health platforms | Multi-site groups with strong value-based contract performance and room to scale risk-based care management. |
| Private equity–backed primary care platforms | Practices with growing panels, ancillary revenue, and room to standardize operations across locations. |
| Individual practitioners | Solo or small practices, often prioritizing patient continuity and independence as much as price. |
Our Process
How We Approach a Primary Care Practice Sale
01
Confidential Consultation
Understanding your patient panel, contract mix, and what continuity means to you.
02
Specialty Valuation
Accounting for value-based contract performance, panel size, and ancillary revenue.
03
Confidential Marketing
Preparing a confidential executive summary and readying your practice for the market.
04
Buyer Vetting & Offers
Introducing vetted buyers and evaluating how each plans to support your patients and clinical team.
05
Negotiation & Diligence
Navigating diligence, including risk contract terms, ACO participation agreements, and payer contracts.
06
The Handoff
A transition plan built to keep patients, providers, and referral sources intact.
Proof
Our Track Record
85%
of engagements reach close
80+
combined years of healthcare-specific brokerage experience
95%
of clients land within 10% of expected valuation
FAQ
Common Questions
Will my patients keep seeing the same providers after a sale?
In most transitions, yes — buyers acquiring a primary care practice are typically buying the physician team along with the patient panel, since long-term continuity is core to both patient trust and value-based contract performance. We prioritize buyers who plan to retain your providers, and we build retention terms into the deal structure wherever possible.
How do value-based care contracts affect my valuation?
Practices with strong performance in Medicare Advantage risk contracts or ACO arrangements are often valued at a premium over fee-for-service-only practices, since buyers see a clearer path to shared savings and risk-based revenue growth. We help you document your contract performance and quality metrics clearly, so buyers price the practice on its full value-based potential, not just current visit revenue.
Does my patient panel size and payer mix affect what my practice is worth?
Yes — a well-established, actively managed panel with a healthy payer mix signals durable, predictable revenue that buyers can build on. We help you present your panel growth trends and payer composition clearly, so buyers can assess long-term stability rather than relying on a single year's snapshot.