Plastic Surgery Practices
Sell Your Plastic Surgery Practice to a Buyer Who Gets the Model
Plastic surgery practices run on cash-pay procedures, med spa revenue, and surgeon brand in ways most buyers don’t fully understand. We help you get a valuation that reflects that mix, and find a buyer who won’t undervalue what makes it work.
Market Snapshot
A Brand-Driven, Largely Cash-Pay Specialty
Plastic surgery practice sales don’t follow the same playbook as other specialties. A few things make this market distinct.
Aesthetic Platforms Are Actively Acquiring
National aesthetic and med spa platforms, along with private equity–backed groups, are increasingly acquiring plastic surgery practices for their cash-pay revenue and ancillary services.
Facility Ownership Adds Multiple Revenue Layers
Practices with an accredited in-office surgical suite or ASC stake capture facility and anesthesia fees on top of surgical fees, which buyers value highly.
Surgeon Brand Affects Transferability
Because much of a cosmetic practice’s patient acquisition is tied to the surgeon’s personal reputation and following, buyers look closely at how much of that goodwill can transfer.
Valuation
Three Things That Move Plastic Surgery Practice Value
Cash-Pay & Med Spa Revenue Mix
A strong mix of elective surgical and med spa/injectable revenue creates diversified, high-margin income that’s less exposed to insurance reimbursement pressure.
Facility & Ancillary Fee Capture
Ownership of an accredited surgical suite or ASC, along with in-house anesthesia and skincare retail, adds revenue layers beyond surgeon fees alone.
Brand Transferability
How much of the practice’s patient volume depends on the founding surgeon versus the broader team and brand shapes how confidently a buyer can project future demand.
Buyer Landscape
Understanding Your Buyer Pool
Because brand reputation and cash-pay volume carry real weight in plastic surgery, we help you understand not just what each buyer will pay, but how they tend to run a practice — and its brand — after close.
| Buyer Type | What They're Looking For |
|---|---|
| PE-backed aesthetic & med spa platforms | Multi-location practices with strong cash-pay revenue, facility ownership, and room to standardize operations and marketing. |
| Regional plastic surgery groups | Practices that extend their footprint into new communities while retaining the existing surgical team and reputation. |
| Individual plastic surgeons | Solo or small practices, often prioritizing patient continuity and brand identity as much as price. |
Our Process
How We Approach a Plastic Surgery Practice Sale
01
Confidential Consultation
Understanding your procedure mix, facility ownership, and what continuity means to you.
02
Specialty Valuation
Accounting for cash-pay/med spa revenue, facility ownership, and brand transferability.
03
Confidential Marketing
Preparing a confidential executive summary and readying your practice for the market.
04
Buyer Vetting & Offers
Introducing vetted buyers and evaluating how each plans to support your team and brand.
05
Negotiation & Diligence
Navigating diligence, including surgical facility accreditation, anesthesia arrangements, and brand/marketing asset transfer.
06
The Handoff
A transition plan built to keep patients, staff, and your practice’s reputation intact.
Proof
Our Track Record
85%
of engagements reach close
80+
combined years of healthcare-specific brokerage experience
95%
of clients land within 10% of expected valuation
FAQ
Common Questions
Will my patients keep seeing the same surgeon after a sale?
In most transitions, yes — buyers acquiring a plastic surgery practice are typically structuring the deal around keeping the founding surgeon involved for some period, since so much of the patient relationship is tied to that individual. We help you understand what retention or transition timeline each buyer expects, so you can weigh offers against your own plans, not just the price.
How does my med spa or injectable revenue affect my valuation?
Med spa and injectable revenue is often viewed favorably since it's recurring, high-margin, and less dependent on operating room availability than surgical procedures. We help you document this revenue separately from your surgical volume, so buyers can see the full strength of your diversified revenue base rather than judging the practice on surgical numbers alone.
Does my personal brand and social media following affect what my practice is worth?
It can — a strong, patient-facing brand and following can be a real asset, but buyers also want to understand how much of your patient acquisition depends specifically on you versus your broader team and marketing systems. We help you present this clearly, including any plan for brand continuity, so buyers can price the practice on its full transferable value.