Direct Primary Care Practices
Sell Your Direct Primary Care Practice to a Buyer Who Gets the Model
DPC practices run on flat membership fees, no insurance billing, and a genuinely different relationship with patients. We help you get a valuation that reflects that model, and find a buyer who won’t try to bend it back toward insurance-based care.
Market Snapshot
A Model Growing Outside the Insurance System
Direct Primary Care sales don’t follow the same playbook as other specialties. A few things make this market distinct.
Employer Contracts Are Reshaping Growth
Self-funded employers are increasingly contracting directly with DPC practices for employee primary care, creating a growing B2B revenue channel buyers pay close attention to.
The Market Is Still Highly Fragmented
Unlike more consolidated specialties, DPC remains dominated by independent, physician-owned practices — well-run practices attract outsized buyer interest relative to how few are actually for sale.
State DPC Laws Shape What Transfers
Many states have statutes defining DPC as distinct from insurance, and how your membership agreements are structured affects how cleanly a buyer can take over the panel.
Valuation
Three Things That Move Direct Primary Care Value
Membership Revenue Predictability
Flat monthly membership fees create highly predictable, recurring revenue with no insurance billing complexity — a model buyers value for its simplicity.
Panel Size Relative to Capacity
DPC’s efficiency comes from smaller, well-managed panels; a panel near capacity with strong retention signals a healthy, scalable practice.
Employer & B2B Contract Mix
Direct contracts with self-funded employers add a more durable, higher-volume revenue stream than individual memberships alone, and buyers weight this mix carefully.
Buyer Landscape
Understanding Your Buyer Pool
Because the direct-care philosophy and patient relationship carry real weight in DPC, we help you understand not just what each buyer will pay, but how they tend to run a practice — and treat its members — after close.
| Buyer Type | What They're Looking For |
|---|---|
| DPC-focused MSOs & networks | Practices that fit an established DPC brand or network model, with room to standardize operations and marketing across sites. |
| Employer-direct health platforms | Employer-direct health platforms |
| Individual practitioners | Solo or small practices, often prioritizing patient continuity and the direct-care philosophy as much as price. |
Our Process
How We Approach a Direct Primary Care Sale
01
Confidential Consultation
Understanding your membership model, panel size, and what continuity means to you.
02
Specialty Valuation
Accounting for membership revenue, panel capacity, and employer contract mix.
03
Confidential Marketing
Preparing a confidential executive summary and readying your practice for the market.
04
Buyer Vetting & Offers
Introducing vetted buyers and evaluating how each plans to support your patient panel and care philosophy.
05
Negotiation & Diligence
Navigating diligence, including membership agreements, employer contracts, and state DPC statute compliance.
06
The Handoff
A transition plan built to keep members, physicians, and employer relationships intact.
Proof
Our Track Record
85%
of engagements reach close
80+
combined years of healthcare-specific brokerage experience
95%
of clients land within 10% of expected valuation
FAQ
Common Questions
Will my members stay with the practice after a sale?
In most transitions, yes — buyers acquiring a DPC practice are typically buying the membership panel along with the physician relationship, since retention and trust are central to the model's value. We prioritize buyers who plan to keep your physicians in place and preserve the direct-care experience members signed up for, and we build retention terms into the deal structure wherever possible.
How do employer contracts affect my valuation?
Employer contracts are often viewed as a stronger, more durable revenue stream than individual memberships alone, since they represent a larger block of guaranteed patients under a single agreement. We help you document these contracts clearly — including terms, renewal timing, and per-employee economics — so buyers can price this channel accurately rather than treating it as ordinary membership revenue.
Does converting to a DPC network or brand affect what my practice is worth?
It can, in either direction — joining an established DPC network may appeal to buyers looking for an easy integration path, while a strong independent brand and loyal local following can also be a selling point on its own. We help you weigh how each type of buyer values independence versus network affiliation, so you understand the trade-offs before deciding which direction fits your goals.